Breathe Architecture and Lulamae
This tiny retail tenancy fitout at Melbourne Central is the fourth chapter of the Lulamae and Breathe Architecture collaboration story. After a successful cardboard pop-up store in 2009, a more permanent installation takes form at Level 2 of Melbourne Central.
The project presents itself as a live theatre set – featuring front and back stage aspects to support the experience and journey of the customer. This references the fashion boutique’s original inspiration, the reinvention of Audrey Hepburn’s character in the classic film Breakfast at Tiffany’s.
The material palette is rich and evocative through a combination of digitally pixelated imagery printed on plywood and canvas, red velvet curtains, rope and mild steel. A series of digitized imagery were design and printed on plywood and canvas to represent stage front, tree flats and backdrop. The structure to the flats and windows are raw, exposed and visible from inside giving the shopper the sense of standing on the stage looking back out to the audience.
The floorboards are waxed, recycled Tasmanian oak, walls and ceiling were painted with paint made from recycled engine oil (zero VOC), joinery is Australian plantation ply, the lights are all LED spots, The steelwork is all mild steel finished with wax. The result is an evocative and engaging retail experience with a tiny carbon footprint.
The project presents itself as a live theatre set – featuring front and back stage aspects to support the experience and journey of the customer. This references the fashion boutique’s original inspiration, the reinvention of Audrey Hepburn’s character in the classic film Breakfast at Tiffany’s.
The material palette is rich and evocative through a combination of digitally pixelated imagery printed on plywood and canvas, red velvet curtains, rope and mild steel. A series of digitized imagery were design and printed on plywood and canvas to represent stage front, tree flats and backdrop. The structure to the flats and windows are raw, exposed and visible from inside giving the shopper the sense of standing on the stage looking back out to the audience.
The floorboards are waxed, recycled Tasmanian oak, walls and ceiling were painted with paint made from recycled engine oil (zero VOC), joinery is Australian plantation ply, the lights are all LED spots, The steelwork is all mild steel finished with wax. The result is an evocative and engaging retail experience with a tiny carbon footprint.